From Jos to
the World
"I started as a rapper, but my story needed melodies. Now I make music for the world, with Nigeria in my DNA."
Born and raised in Jos, Nigeria, Bella Alubo began her career as a rapper before evolving into the melodic Afropop and R&B force she is today. Since her 2017 debut, she's built a catalogue that spans four major projects — from the raw energy of Re-Bella (2018) to the artistic maturity of her debut album Bella Buffet (2021) and the commanding Love Is War (2025).
Her breakout came via the Late Night Vibrations EP with Ycee in 2018, which spawned "Tropicana Fruit Juice" — a track that crossed 13 million streams and put her on the global radar. Since then, she's collaborated with heavyweights including Mr Eazi, Zlatan, Sho Madjozi, BOJ, and 1da Banton, and was featured on The Notorious B.I.G.'s posthumous track "G.O.A.T." alongside Ty Dolla $ign.
Her artistry has earned recognition from global icons — Alicia Keys and Ashanti have both co-signed her talent. With 20 million+ streams across platforms, a #1 on YouTube Music in Lagos, and the infrastructure of Benin City Entertainment behind her, Bella Alubo isn't just part of the Afrobeats conversation. She's rewriting it.
